About Us

Make Believe is a leading children’s performing arts school, recognised as one of the top theatre schools in the UK, providing after-school singing, acting and dancing training to students aged three to 18. Along with its performing arts schools, Make Believe boasts a production company, franchise network, talent agency and events division.

2004

The Make Believe journey began on the 7th June 2004 with just five students. We now teach thousands throughout the world aiming to instil the confidence into every young person to believe and make it happen.

2014

Celebrating 10 years of success, Make Believe puts on it’s largest production yet – ‘OMG!’ at the prestigious Novello Theatre.

2017

With new headquarters in the iconic Stratford Circus Arts Theatre, Make Believe now boasts around 50 schools in and around London, as well as expanding into the international market with a school opening in Australia!

2019

2019 looks to be Make Believe’s biggest year yet, with their 15th anniversary show ‘A Million Dreams,’ being held at the world-renowned O2 arena this summer, and we can’t wait to see what else the future brings!

Our Ethos

• Wake every child’s dream
• Inspire their minds to dream it! Do it! Believe it!

A happy-family learning atmosphere and cool teachers that inspire, we provide our students with confidence to believe and make it happen. We just happen to be the place where children and young people learn skills for life.

Staff & Principals

Joel started his business journey at the age of fourteen producing a show that raised money for the Parry Charitable Foundation. A year later he founded Make Believe (2004) and since then it proudly stands as an international brand, enabling thousands of young people to receive the finest quality of performing arts training. In recognition of Joel’s achievements the Federation of Small Business has chosen him as the South East Region Young Entrepreneur of 2014.

As Joel says: “What you put into life you get back in return. With one mind, one dream and one focus you can achieve anything.”

SENIOR TEAM

FOUNDER AND MANAGING DIRECTOR/ JOEL KERN

TALENT & RECRUITMENT

HEAD OF TALENT AND RECRUITMENT/ Eilidh McCole

OPERATIONS

OPERATIONS MANAGER / Ashleagh Williams

FINANCE

HEAD OF FINANCE/ Nasima Khatun
MANAGEMENT ACOUNTANT/ Nilima Sultana
FINANCE ASSISTANT/ Louis Abraham
CREDIT CONTROL/ Laura Wrigglesworth

MARKETING & DESIGN

HEAD OF DIGITAL MARKETING & DESIGN/ Ruhul Ali
JUNIOR GRAPHIC DESIGNER / Kate Louise Copsey

FOUNDER & MANAGING DIRECTOR
JOEL KERN