Joel started his business journey at the age of fourteen producing a show that raised money for the Parry Charitable Foundation. A year later he founded Make Believe (2004) and since then it proudly stands as an international brand, enabling thousands of young people to receive the finest quality of performing arts training.
In recognition of Joel’s achievements the Federation of Small Business has chosen him as the South East Region Young Entrepreneur of 2014.
As Joel says: “What you put into life you get back in return. With one mind, one dream and one focus you can achieve anything.”